Some of the most recognized brands in the world often find themselves falling behind the times just by failing to step back and evaluate their brand. That’s why MOST begins the conversation with each prospective client about their brand—simply, who they think they are and who their audience thinks they are.
MOST’s founder and CEO, John G. Most, is one of only twenty-seven Certified Brand Strategists in the U.S. This means that John is a foremost brand expert and has completed extensive training in brand development. What is that exactly?
Brand development aligns a business strategy with a brand strategy that will anchor all tactical marketing initiatives, to all audiences, external as well as internal. We take our clients through a process to reach this end, using proven techniques with creative insight to uncover the true essence of the company or organization and what differentiates it from all others.